Analysis: The space race between billionaires is hotting up with Blue Origin's win
By Thomas Moore, science correspondent
There's a new space race. And this one is for billionaires.
The rocket company of Amazon founder Jeff Bezos has launched its first two space probes, both of them heading to Mars.
It means the world's second-richest man is going head-to-head with the wannabe trillionaire Elon Musk.
Jeff Bezos is a long way behind Musk's SpaceX.
So far, his Blue Origin company has been focused on space tourism with the smaller New Shepard rocket.
Remember Katy Perry singing What A Wonderful World in space? That was on Bezos's rocket.
Watch Perry's journey into space here...
But Blue Origin's second-ever launch of the much bigger New Glenn rocket, with the bragging rights of carrying two NASA spacecraft, means the competition between the two tech bros just got combustible.
The spacecraft - part of the NASA Escapade mission - will study the magnetic field around Mars.
And it was a textbook launch for the rocket.
But there was more.
For the first time, mission control managed to land the booster stage housing the main engines and fuel tanks on a floating platform in the Atlantic Ocean.
That means Bezos has a reusable rocket, just like Musk.
Reusability matters. It has dramatically brought down the cost of putting satellites in orbit from about £48,000 a kilogram with the space shuttle to just over £1,000 with the SpaceX Falcon heavy rocket.
Competition with New Glenn could bring down the cost even more.
The two companies will be bidding for the same contracts, not just from space agencies and government defence departments, but also from private satellite companies.
And Blue Origin hasn't given up hope of shuttling astronauts from lunar orbit down to the surface of the moon.
That was supposed to be a job for SpaceX.
But Sean Duffy, the current NASA chief, recently said the company was taking too long to get its massive Starship ready and threatened to reopen the contract.
It's not just mega rockets that Bezos and Musk are vying over.
Blue Origin has begun launching its Project Kuiper broadband satellites to take on Musk's Starlink.
They could be lucrative, not just rolling out mobile and internet coverage around the world, but also securing an alternative route to vulnerable undersea cables for high-speed communications.
Space is the new tech frontier. And it will make rich men even richer.
Watch Moore's analysis below...