Women's sports big win: Thriving for fans and driving business growth

Fans of women's sport are more likely to take action after seeing a sponsor than fans of men's sport, according to research from the Women's Sport Trust. And yet, brand saturation remains low.

Monday 28 July 2025 18:57, UK

Sponsors involved in the tournament are reporting significantly higher consumer affinity than their equivalents in the men's game.
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