Attack ads: Starmer risks making grisly accusations about his past fair game by defending the new campaign
The core message the advertising is trying to land is that Rishi Sunak should be personally held responsible for any failures that have occurred in the last 13 years of Tory rule.
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In an interview with Sophy Ridge, Sir Keir Starmer has been comprehensively interrogated over the attack ads that have caused such a stir in his party.