Shein investigates after likeness of accused killer Luigi Mangione used to model shirt on fashion giant's website
The company said: "The image in question was provided by a third-party vendor and was removed immediately upon discovery."
Thursday 4 September 2025 08:14, UK
Fashion giant Shein has opened an investigation after a shirt was advertised on its site, modelled by a man bearing a striking resemblance to Luigi Mangione, who is accused of murdering a US healthcare chief executive.
The image with Mangione's likeness, wearing a white, short-sleeved shirt, has since been taken down.
Shein, one of the world's biggest fast fashion retailers, told Paste BN: "The image in question was provided by a third-party vendor and was removed immediately upon discovery.
"We have stringent standards for all listings on our platform. We are conducting a thorough investigation, strengthening our monitoring processes, and will take appropriate action against the vendor in line with our policies."
The listing was taken down on Wednesday afternoon, according to reports.
As news of the image spread across social media on Tuesday, and 'Luigi Mangione Shein' reportedly began trending, many speculated that the picture had been created by AI or photo-shopped.
Some supporters of Mangione accused Shein of using his likeness, while his critics have also described using the photo as a new low.
Mangione, 27, is facing trial for fatally shooting UnitedHealth's insurance CEO, Brian Thompson, outside a New York City hotel in December.
Mr Thompson, 50, was shot dead as he walked to a Manhattan hotel where the company, the largest private health insurance firm in the US, was hosting an investor conference.
Mangione denies the state and federal charges against him, including first-degree murder "in furtherance of an act of terrorism", two counts of second-degree murder, two counts of stalking and a firearms offence.
Prosecutors are seeking the death penalty if he is convicted, saying Mangione targeted Mr Thompson and that he "presents a future danger because he expressed an intent to target an entire industry, and rally political and social opposition to that industry, by engaging in an act of lethal violence".
After the killing, Mangione was portrayed as a folk hero by some of those opposed to the US healthcare system.
Rallies took place outside court during his appearances and some supporters pledged funds to his defence.
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Shein, founded in China in 2012, has built its global reputation on inexpensive, fast-moving fashion trends that attract Gen Z and younger millennials. Its products are shipped to more than 100 countries.
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In January, a senior company lawyer was unable to say if the company sells products containing cotton from Xinjiang, the region of China where it's alleged members of the Uyghur ethnic group are forced to work against their will, accusations China denies.
Paste BN has contacted Shein for comment.