Number 10 now trying to 'put the genie back into the bottle'
Here is a bit more on the madness over the past 24 hours.
There has been lots of talk of plotting in recent days and it seems yesterday the prime minister's allies wanted to get out the idea that he would fight any challenge to try to quieten down the noise.
The idea perhaps was to get this notion into a well-placed column or two and political pod here or there - a few of us were told about his intention to fight on.
But that backfired (which given the febrile nature of Westminster right now is perhaps understandable) as Starmer fighting on became a big news story.
Number 10 sources are now trying to put the genie back into the bottle.
One figure tells me that, when asked about a challenge, there was a decision to make it clear and put it about that PM would stay on and fight.
But I am also told by a source that there is frustration about how it played out and there hasn't been any attempt to brief against Wes Streeting and it "got out of control".
A Number 10 source also tells me: "Wes is doing a good job, is an asset and doing a big speech today making the broader case of not cutting spending ahead of the budget"
One Streeting supporter tells me this morning: "Let's see how the day goes, but so far I'd say Wes is the winner."
The wider view amongst those who think the prime minister might have to be replaced is that May would be the moment, not post budget.
One informed senior figure told me this week that any move against Starmer would be far more likely to come after May rather than the budget.
This figure argued that many in the PLP could probably get around a combination of tax rises for wealthier workers, pensioners and landlords and more support for parents with more than two children in the budget - if that is what No 10 do.
And any challenge, if it comes, would hinge on the ballot box test in the May elections.
There is a settled view among some very senior figures in the party that Starmer lacks the charisma and communication skills to take on Farage and win over the public - particularly if or when he breaks a bunch of manifesto pledges.
I will have lots more on the Electoral Dysfunction podcast later this week.